You are the difference between...
- where you are now, and where you want to be.
- your customers buying from your competition, or from you.
- selling at cost, or at a profit.
Everything you do and say matters.
Success is...
- not about your company, or the products that you sell.
- first and foremost about you! The first sale is always to yourself.
- being resilient and seeing opportunities where others only see barriers.
Economic conditions make it far more difficult – but not impossible – to sell.
Today...
- be a better listener – information is power – not over the other party, but in your ability to influence them.
- ask thought-provoking questions. Strategic leaders value those who help them to see their world with new eyes.
- think strategically. Offer ideas and solutions that improve your customer’s business while simultaneously preserving profit margin.
Sales Plasticity requires that you sell yourself first, then your solution and finally, your company’s value.
From the initial contact and your first “face-to-face” meeting, to how you frame your solution, give prospects a compelling reason to want to do business with you. If you aren’t doing that right now, you are not selling to your full potential and by default, you are opening the door for your competition to infiltrate business opportunities.
To begin the process of strategizing how to sell in a down-turned market, click HERE to contact me.
Sales Plasticity™ Testimonials
"I have known Christine for about 15 years, but more importantly I've hired her as a consultant twice. Both times were to improve the performance of the sales staff I managed at the time. At M&I Trust Company she helped to improve sales year-over-year 116%. At Metavante Risk and Compliance Solutions she standardized and strengthened our sales processes. Christine is personable, friendly, and outgoing. Yet she has an internal strength to complement her interpersonal skills. She is demanding without being controlling; confident without being arrogant; and assertive without being pushy. On top of these personal characteristics is a wealth of experience and knowledge to enable her to deliver superior results. I hope to have the opportunity to work with Christine again in the future. I recommend her without hesitation." - Gary Bakker, President, Risk and Compliance Division, Metavante
“We hired Christine to evaluate, organize and train our sales team. Her knowledge and ability are unparalleled. Her techniques are creative and effective. Christine provided tremendous effort and value to our organization.” - Curtis Knazick, CPA
“Having worked both formally and informally with Christine McMahon for well over a decade I would recommend her without reservation to any organization that is serious about creating a positive and productive environment that drives sustainable business results. Christine McMahon commands expertise in several domains within the sales, coaching and leadership arenas and is quite adept at creating custom offerings that drive measurable results for her clients. One area that is of specific value to any company that wants to thrive in this chaotic and challenging marketplace is that of creating and proactively communicating compelling value propositions that have improved client cold call conversion rates from 10% to 80%+. Christine is also an excellent keynote speaker that will inspire your business partners, sales force and leadership to take action and pursue excellence.” - Pamela Moss, Owner, HG Advisers
"I learned how to earn more respect from my customers. Excellent session!" - Hewlett-Packard, North America
“I have heard Christine speak several times at Ingram Micro VentureTech events. She is personable, on-target, and energetic. I've never come away without a take-home idea that I can immediately implement.” - Jane Cage, COO/Partner, Heartland Technology Solutions









